Have a look at our works
Marketing Mix effectiveness
To develop a predictive model to assess the effectiveness and impact of different marketing advertisement channels on the target variable (number of new users of the company’s website).
What we did
We developed a model using Bayesian structural time series modeling technique. As a result, the effect of three distinct marketing channels (TV, Outdoor, Print media) was measured. The client was provided with a tool to answer the following question: “What would be the value of your target if you haven’t done an advertisement?”