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Study on Willingness to Pay Price Premium

The goal

Design a study to estimate the willingness to pay price premium (WTPPP) for specific industries and brands.

What we did

Our team took part in the design of the questionnaire, sample size determination and was the sole responsible for the statistical analysis. We have developed a set of questions that were measuring willingness to pay and later developed a method to combine all the variables in one single variable measuring WTPPP. The statistical analysis revealed which brands had a price premium and assessed the relative importance of brand attributes in determining WTPPP. The following statistical methods were used: Inferential and Descriptive statistics, Linear regression, Shapley regression estimation.

  • Client: Telecom Industry, South-East Asia
  • Date: September 2014